WHO DOESN’T CHECK THEIR INBOX DAILY?
WHY EMAILING IS STILL ONE OF THE MOST EFFECTIVE FORMS OF DIRECT MARKETING
Unlike social media and other forms of inbound marketing good old fashioned email gets you in front of your audience as often as you wish.
- It is direct
- it is immediate
- it serves as part of your marketing mix.
- monitor results and see what your clients were interested in.
- It is budget controllable
You already know direct marketing is a numbers game and that results will be a reflection of the amount of contacts made. With emailing you control the investment by choosing those numbers and analysing their effectiveness to you.
How much ROI did you receive on that last campaign? Was it successful? Should it be improved in areas or should you simply send out more? All of these questions are easily answered and easily under your control.